Fueling the Revenue Engine

Episode #18 - Enablement Guide to Sales Coaching

Coaching go-to-market teams through their customer-facing conversations is often the key to a high-performing revenue team. In this episode, Level213 co-founders Roz Greenfield and Amanda Ambrose outline the key elements of successful sales coaching for managers, enablement, and reps alike.  

Episode #17 - The Intersection of Revenue Operations & Enablement

The synergy between Enablement, Operations, and Revenue leadership is vital to empowering GTM teams. In this episode, we welcome Adrien Del Bonta, Senior Director of Global Sales and Partner Operations at Contentful. Join us to explore the strategic role of Revenue Operations, their holistic view of the revenue organization, and how they collaborate and partner with Enablement to drive the revenue equation.

Episode #16 - Optimizing Onboarding in a Hybrid World

This episode welcomes Caroline Fox, Senior Director of Enablement at Iterable for a discussion about effective GTM onboarding programs, what to think about, and resources to use while building them, as well as the considerations we need to think through as we remain in a hybrid and/or virtual world. ​​

Episode #15 - Responding to the Dynamic Evolution of Sales Enablement

This episode welcomes Steve Hallowell, VP Strategic Services at Highspot for a discussion about the unprecedented acceleration of demand for enablement and how the role of enablement has evolved into a strategic partner to revenue and executive leadership.

Episode #14 - Customer Needs That Drive Enablement

This episode brings a special gift to the enablement community just in time for the holidays. We speak with Melissa Madian, Founder of TMM Enablement Services and author of the new book ‘Enabler? I Hardly Know Her! How to Make the Sales Experience Not Suck’. In this episode, we break down the different themes of her book.

Episode #13 - Impact of Enablement on Performance & Culture

Enablement exists to accelerate performance, but an effective enablement team has an even greater impact. We welcome Joel Anfuso, Director of People Enablement at Staffbase, to discuss the evolution of Enablement, how it shines in complex sales environments, and the impact it has on moving the company’s GTM culture forward. 

Episode #12 - Rethinking SKO in a Virtual World

In this timely and relevant episode, we welcome Heather Mahendran, Sr. Sales Enablement Program Manager at Pantheon to discuss the strategies and best practices for an impactful virtual SKO in a post-Covid word. SKOs are typically the largest internal investment that a company makes every year. However, SKOs are going to look very different this year and we want to help provide a playbook for you to navigate uncharted territory.

Episode #11 - Metrics Driven Enablement

Using metrics and data to guide enablement strategy ensures company alignment, executive support, and program impact. Join us for this episode as we welcome Jen Scopo of WorkRamp and delve into how enablement professionals should execute using metrics and data as our guiding principles. 

Episode #10 - Effective Partnership Enablement

In response to listener requests, this episode is all about Partnership Enablement. We welcome expert consultant Lisa Lawson of LTL Partner Consulting to discuss this important aspect of enablement. Listen in for an exploration of everything from how to execute properly on partner enablement, to leveraging partnerships as an integral part of GTM strategy, the impact of partnerships on demand generation, and so much more.

Episode #9 - Strong Sales Enablement & Product Marketing Partnerships

In this episode, we welcome Robin Pam, Senior Director of Product Marketing at Optimizely to talk about the importance of strong partnerships between Sales Enablement and Product Marketing and how they benefit the revenue engine of an organization.