Fueling the Revenue Engine

Season 2, Episode #12 - Technology, Systems & Tools

Chapter 20 of Accelerating Revenue concludes our deep dive series by addressing ever present “tech stack” questions. In this episode, our Notebook LM hosts “Lucas & Maren” cover how to think about the GTM tech stack and Enablement’s role in guiding the curation of it. We touch on everything from thinking strategically, assessing tech and tool needs, where to focus, what to invest in, how to ensure the tools are utilized, and the potential drawbacks of over-investment. We close out by addressing tech stack audits and fit assessments to ensure the tech stack is maintained over time.

Season 2, Episode #11 - Resource Development

Chapter 19 of Accelerating Revenue covers an essential component of Enablement: Resource Development. The real hero in the GTM resource library is often a playbook, but revenue generating teams also need things like call outlines, objection handling, competitive positioning, email templates, use cases, customer stories, and case studies. In this episode, our Notebook LM hosts “Lucas & Maren” cover how Enablement gets the right resources to the revenue teams at the right time, plus strategies to keep resources and knowledge up to date, ensure they are actionable, and stay on top of new resource development. 

Season 2, Episode #10 GTM Kickoff

Chapter 18 of Accelerating Revenue covers one of our favorite topics: GTM Kickoff. This event is one of the highest-profile initiatives Enablement leads each year, and typically the biggest investment the company makes in their GTM teams. In this episode, our Notebook LM hosts “Lucas & Maren” discuss important considerations that go into producing an impactful event. They cover a range of things such as planning for in person or remote, focus and alignment, balance of education, celebration, fun, and team building, incorporating the customer perspective, the importance of rehearsals, and more. 

Season 2, Episode #9 - Coaching & Mentoring

Chapter 17 of Accelerating Revenue takes us into the realms of coaching and mentoring. In this episode, our Notebook LM hosts “Lucas & Maren” pose a lot of questions and explore different things to consider related to coaching and mentoring programs that underpin GTM performance. They define coaching vs mentoring, the importance of each one, who the right candidates are for them, and also look at tools and resources to structure and support them. Another critical element to consider is who is doing the actual coaching and mentoring? How have they been trained in these roles? We cover those considerations and options to round out this episode.

Season 2, Episode #8 - Revenue Generating Skills

Chapter 16 of Accelerating Revenue focuses squarely on revenue generating skills. In this episode, our Notebook LM hosts “Lucas & Maren” discuss Enablement’s role in designing programs that support continuous GTM skill improvement and provide the repetition and reinforcement that builds skillsets over time. On a more granular level, we look at not only what skills drive revenue, but how to determine which ones your specific teams need to focus on, as well as how the training for them gets delivered. Finally, we touch on the importance of building and maintaining training content libraries.

Season 2, Episode #7 - Competitive Intelligence

Chapter 15 of Accelerating Revenue explores a critical element of revenue generation: Competitive Intelligence. In this episode, our Notebook LM hosts “Lucas & Maren” cover how to best plan for and deliver competitive intelligence training to your GTM teams, including the importance of using data to inform priorities, topics to cover, information to include, depth of training, the importance of confidentiality, and creating a regular cadence for review and delivery that ensures your program stays current. We even include step by step guidance to start implementing your strategy! 

Season 2, Episode #6 - Product Training & Resources

Chapter 14 of Accelerating Revenue is all about Product Training & Resources. In this episode, our Notebook LM hosts “Lucas & Maren” delve into designing and delivering GTM product training based on release tiers, timing of the releases, the critical importance value, and (of course!) the learning objectives for each selling role within the GTM team.

Season 2, Episode #5 - Sales & Success Process

Chapter 13 of Accelerating Revenue, is all about Sales and Success processes, why they matter and how to structure them effectively. Process is the foundation and objective framework that every other Enablement initiative is housed within, making it even more critical to approach strategically. In this episode, our Notebook LM hosts “Lucas & Maren” delve into how to approach effective Sales and Success processes and how they are tied to the customer journey. They also touch on data, reporting, and Enablement’s cross-functional leadership role in building, rolling out, and integrating a new process.

Season 2, Episode # 4 - GTM New Hire Onboarding

As we progress through the chapters of Accelerating Revenue, this episode focuses on Chapters 11 and 12, where we focus on how to tackle one of the biggest Enablement programs for any company: GTM New Hire Onboarding! Our Notebook LM hosts “Lucas & Maren” delve into using agile Enablement to plan, build, and deliver effective GTM onboarding. They also cover the importance of metrics and 30-60-90 plans as the basis for any onboarding program. In just 15 minutes, this quick hit will give you actionable insights that will improve your onboarding program.

Season 2, Episode # 3 - Building & Delivering Content for GTM Teams

As we work our way through the chapters of Accelerating Revenue, this week’s Notebook LM deep dive focuses on Chapters 9 and 10 where we cover the strategy and mechanics behind designing, building, and delivering GTM Enablement programs. “Lucas & Maren” look through the lens of our LEVEL+ Framework, highlight actionable ways to work with SMEs, as well as guidelines for content design and session facilitation. This quick hit will empower you to immediately make shifts that will result in more effective Enablement programs.