Fueling the Revenue Engine

Season 2, Episode #5 - Sales & Success Process

Chapter 13 of Accelerating Revenue, is all about Sales and Success processes, why they matter and how to structure them effectively. Process is the foundation and objective framework that every other Enablement initiative is housed within, making it even more critical to approach strategically. In this episode, our Notebook LM hosts “Lucas & Maren” delve into how to approach effective Sales and Success processes and how they are tied to the customer journey. They also touch on data, reporting, and Enablement’s cross-functional leadership role in building, rolling out, and integrating a new process.

Season 2, Episode # 4 - GTM New Hire Onboarding

As we progress through the chapters of Accelerating Revenue, this episode focuses on Chapters 11 and 12, where we focus on how to tackle one of the biggest Enablement programs for any company: GTM New Hire Onboarding! Our Notebook LM hosts “Lucas & Maren” delve into using agile Enablement to plan, build, and deliver effective GTM onboarding. They also cover the importance of metrics and 30-60-90 plans as the basis for any onboarding program. In just 15 minutes, this quick hit will give you actionable insights that will improve your onboarding program.

Season 2, Episode # 3 - Building & Delivering Content for GTM Teams

As we work our way through the chapters of Accelerating Revenue, this week’s Notebook LM deep dive focuses on Chapters 9 and 10 where we cover the strategy and mechanics behind designing, building, and delivering GTM Enablement programs. “Lucas & Maren” look through the lens of our LEVEL+ Framework, highlight actionable ways to work with SMEs, as well as guidelines for content design and session facilitation. This quick hit will empower you to immediately make shifts that will result in more effective Enablement programs.

Season 2, Episode # 2 - Leveraging Instructional Design for Training Revenue Teams

This episode is the second installment of our new series using Notebook LM and our AI “co-hosts” we have named Lucas & Maren to bring you bite-sized portions of our Accelerating Revenue book. Same disclaimer that they might butcher a few acronyms along the way, but they do a great job of delving into Chapters 5 - 8, pulling out all the key points related to why adults learn differently and how to leverage Instructional Design principles to create effective training for revenue generating professionals. We hope you enjoy the continued conversation!

Season 2, Episode # 1 - Foundations of Enablement

Welcome to Season 2 of Fueling the Revenue Engine! This episode covers the first 4 chapters of our book, Accelerating Revenue. We’re using Notebook LM, aka our new co-hosts we have named Lucas & Maren, to bring these to you in bite-sized portions. Fair warning: they might butcher a few acronyms along the way (turns out AI isn’t up to speed on all the corporate buzzwords!), but you can expect a lively and conversational walk through of how we define modern revenue Enablement, the impact it has on the GTM org, the first 90 days in an Enablement role, and how to think about objectives and metrics for Enablement.

Episode #18 - Enablement Guide to Sales Coaching

Coaching go-to-market teams through their customer-facing conversations is often the key to a high-performing revenue team. In this episode, Level213 co-founders Roz Greenfield and Amanda Ambrose outline the key elements of successful sales coaching for managers, enablement, and reps alike.  

Episode #17 - The Intersection of Revenue Operations & Enablement

The synergy between Enablement, Operations, and Revenue leadership is vital to empowering GTM teams. In this episode, we welcome Adrien Del Bonta, Senior Director of Global Sales and Partner Operations at Contentful. Join us to explore the strategic role of Revenue Operations, their holistic view of the revenue organization, and how they collaborate and partner with Enablement to drive the revenue equation.

Episode #16 - Optimizing Onboarding in a Hybrid World

This episode welcomes Caroline Fox, Senior Director of Enablement at Iterable for a discussion about effective GTM onboarding programs, what to think about, and resources to use while building them, as well as the considerations we need to think through as we remain in a hybrid and/or virtual world. ​​

Episode #15 - Responding to the Dynamic Evolution of Sales Enablement

This episode welcomes Steve Hallowell, VP Strategic Services at Highspot for a discussion about the unprecedented acceleration of demand for enablement and how the role of enablement has evolved into a strategic partner to revenue and executive leadership.

Episode #14 - Customer Needs That Drive Enablement

This episode brings a special gift to the enablement community just in time for the holidays. We speak with Melissa Madian, Founder of TMM Enablement Services and author of the new book ‘Enabler? I Hardly Know Her! How to Make the Sales Experience Not Suck’. In this episode, we break down the different themes of her book.