Season 2, Episode #11 - Resource Development

Chapter 19 of Accelerating Revenue covers an essential component of Enablement: Resource Development. The real hero in the GTM resource library is often a playbook, but revenue generating teams also need things like call outlines, objection handling, competitive positioning, email templates, use cases, customer stories, and case studies. In this episode, our Notebook LM hosts “Lucas & Maren” cover how Enablement gets the right resources to the revenue teams at the right time, plus strategies to keep resources and knowledge up to date, ensure they are actionable, and stay on top of new resource development.