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Conversations that delve into the inner workings of revenue enablement and the role it plays in fueling the revenue engine. Listen in as enablement professionals provide road-tested insights and strategies that produce results.
Episodes
Thursday Jul 31, 2025
Thursday Jul 31, 2025
Chapter 15 of Accelerating Revenue explores a critical element of revenue generation: Competitive Intelligence. In this episode, our Notebook LM hosts “Lucas & Maren” cover how to best plan for and deliver competitive intelligence training to your GTM teams, including the importance of using data to inform priorities, topics to cover, information to include, depth of training, the importance of confidentiality, and creating a regular cadence for review and delivery that ensures your program stays current. We even include step by step guidance to start implementing your strategy!
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